The reimagined brand identity and positioning is based on months of guest research, menu innovation, and a trio of new restaurant prototypes to accelerate the brand’s geographic expansion.
Applebee’s will utilize Toast technology to strengthen operational flexibility, provide greater ease of use and responsiveness, improve labor efficiency, and enhance CX.
At MURTEC 2025, Red Lobster CEO Damola Adamolekun discussed the challenges and opportunities of leading one of the most recognizable brands in casual dining.